So, you have the idea of a lifetime for a startup to fill a glaring gap in the market. Great stuff! The bad news is that the idea is just the beginning and that you need funding. The good news is that there are plenty of sources for it.
Angel investors may be one of the best options to start with. Although they will expect equity or convertible debt in return for their capital, the rates offered by angel investors are likely to be more favourable than those offered by ‘traditional’ lenders.
Seeking smaller amounts of money from a large number of individual investors is a thoroughly modern way in which to fund a new business. Effectively you put together a compelling pitch explaining why the world will be a better place if your idea comes to fruition and place this on one of the plethora of crowdfunding websites. And depending on how you want to do it, you have multiple types of crowdfunding to choose from.